Starting Date: Sunday, February 23, 2025
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Starting Date: Wednesday, March 5, 2025
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February 28, 2025
Tunnell to Towers Benefit Concert
The Truesdell Companies is a proud sponsor of the Eirinn Abu benefit concert for Tunnel to Towers on February 28th at the Circle Square arena in Ocala, Florida. For more information, visit: https://eirinnabu.com or https://eirinnabu.com/event/5760795/695871447/eirinn-abu-and-tunnel-to-towers-foundation-concert

Friday, March 21st, 2025 at 6:30 pm
Casual Cocktail Conversation at the Stonewater Club
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Paul Grant Truesdell | Founder & CEO
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Paul Grant Truesdell, J.D., AIF  
Have you ever noticed how some news articles grab your attention with flashy headlines, only to pull back and say, Well, maybe it's not as well big a deal as you think. Now, this is something that's a real problem in the financial services industry, especially with organizations like AARP Money Magazine and now the Wall Street Journal, because that is exactly what the Wall Street Journal did in an article that appears on Monday, February 24 2025 in their piece on Apple's $500 billion US investment. Now, at first glance, the headline sounds almost transformative. Really does a massive injection of cash into United States manufacturing complete with plans for new facilities and training centers, and they talk about empowering people, specifically in Detroit, and Detroit needs some real help.

Speaker 1  
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Paul Grant Truesdell, J.D., AIF  
so a massive injection of cash into US manufacturing, and we need it, new facilities, new training centers. So you can see it's kind of easy to get excited about the idea that Apple is fueling a manufacturing revolution, which is what we need here in the United States. But now the takeaways as you read the article, the tone begins to shift very subtly. The article starts to peel away the initial excitement by pointing out that a lot of this spending may already be part of Apple's regular financial playbook. Of course it is. Of course they're going to say this because Trump is getting along with people in Silicon Valley. Trump is a different person from what he was in the 45th term. Trump and people like Tim Cook are actually talking to one another, so they're doing the takeaway saying, well, Apple probably is already doing this, and see, for instance, it highlights that Apple has spent over 1.1 trillion in the last four years, with projections for nearly 1.3 trillion in the coming years. So what they're doing is saying, Well, this puts a different light on $500 billion that's not such a big deal, a takeaway, and they say things like, it may not be the sudden surge in new investment after all, but rather a restatement of what the company was already planning. This is disingenuous. This is yellow journalism, and the Wall Street Journal does it all the time. In other words, the big number might not actually signal any groundbreaking change. It could simply be a reflection of Apple's established spending habits. You see, you never want to give credit to someone you dislike. You don't do it, and that's what's going on here. Well, there's this interesting twist. The article mentions that President Trump took to his truth social platform to thank Tim Cook and Apple for this move. On the surface, that might seem like a significant endorsement, however, the piece then quickly undercuts it. They undercut their enthusiasm by emphasizing that even Trump's praise can't change the underlying facts about Apple's spending patterns. Really, it goes on to suggest that the investment, while impressive at first glance, is nothing more than business as usual, really, this kind of narrative, this strategy subtly casts it very subtly Okay, cast doubt on the true impact of the announcement, making it seem like, well, the investment is less than innovative. It's not transformative as well. They say it is. What's really striking here is how little well justification anyone can make for this kind of yellow journalism. You know, the Wall Street Journal uses these takeaways continually to reshape a story. I have noticed over the years, and I've had a subscription to The Wall Street Journal going back to 1974 I've seen over and over and I've talked about this past. Privately, but I'm going to come out publicly. They stink. They really stink. Now, initially, you're presented with this grand, bold claim Apple's enormous investment could redefine domestic manufacturing, and then, through carefully qualifying their language, the piece goes on to say that much of this spending is already expected, really like you sit at the table with Trump and Tim Cook, but then they go on and say that the supposed innovation might just simply be a rehash of the status quo. It's a classic example of a narrative twist, a takeaway where the facts are technically accurate, but presented in a way that minimizes their significance. Here's the thing, minimizing significance. Now the Ocala star banner, when it was a real paper and published and it was located on Easy Street, nothing against the men and the handful of people that are left, if these are even a handful, might be two reporters left. You know, when you had people like Brad Rogers the editorial board, you had Jim Parsons running the operation there again, when newspapers were real again, I'm going to say it all these newspapers, they died because they were locked in a mindset. They didn't understand the change. They wouldn't change when they got left behind, when that was going on. It was horrible. These people wrote articles with lots of takeaways, always opining, I hated it. Absolutely hated it. If you were ever the subject of one of their attacks, it was horrible. And the Wall Street Journal is joining that they're joining that category. So yeah, they minimize the significance. And this technique is really difficult for readers, especially those who are not in the financial services industry like I am. And if they're trying to find clear and unambigu unambiguous data to figure out what they want to invest in or how things should work. It's disingenuous. It's horrible, it's ambiguous. They always it's not genuine. Is these folks are bad news. Now look, in the broader sense, in a broader sense, this approach should be on the editorial pages exclusively. And editorials should be clearly marked on the editorial page. They should not be mixed in with news, which is what now they're doing. So the story's takeaway, it consistently seems, is always aimed at deflating positive news, if it has anything to do with Trump, regardless of the substance. Now it can start to feel like, well, a form of yellow journalism, and it is. It blurs the line between objective reporting and opinion. Let me repeat that. Yellow journalism blurs the line between objective reporting and opinion, and it encourages readers to question what's real, not just the numbers, what's behind the numbers? And for those who always just accept the facts at face value, well, bless your sweet little heart. Now for anyone following major corporate moves, I don't care. I get it. It's different from politics, but it's not. You have to read between the lines. You have to look at multiple sources, and sometimes you have to pick up the phone and call the horse and say, What did you actually say? And you cannot believe how many times you can actually get that done. It's like writing a letter and putting a stamp. Nobody does it anymore. You want to have influence with your member of Congress, a senator, write a real letter, put a stamp on it and send it to them. People don't do that anymore. Do text messages, emails, forms, but you need to find out the context behind the headlines and remember the takeaways. You can spot them real quick, and remember that's yellow journalism when you see it, you should write a letter to the owners. Go as high up the food chain as you can and say this is wrong. Don't bother sending and don't bother using their comment form. That is a mosh pit of Idiocracy period.

Speaker 1  
This concludes the Paul Truesdell podcast. However, before you go see the show notes for this podcast, for special offers in person and online events and a variety of booklets on a wide variety of investment income, estate, risk and overall wealth issues, to schedule a conversation with Team Truesdell text or call, 352-612-1000, the Paul Truesdell podcast is available on nearly all podcast players such as Apple, Google, Spotify, as well as on Paul's personal website. Paul truesdell.com

Speaker 2  
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Speaker 3  
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