Truesdell Wealth, Inc.
Casual Breakfast Conversations No Cost or Obligation

In-Person / Thursday, November 14th
No Commission Real Estate
Stone Creek Golf Club - The Grille

In-Person / Friday, November 15th
True Estate Documents
Stone Creek Golf Club - The Grille

In-Person / Wednesday, December 11h
The Truesdell Military Procurement Portfolio
Stone Creek Golf Club - The Grille

In-Person / Thursday, December 12h
MICA Income & Return Lock
Stone Creek Golf Club - The Grille

Online & On-Demand
Additional Engagements Online & On-Demand Will Be Scheduled - See TruesdellWealth.com/events
Reservations available by calling 352-612-1000 or the CONTACT FORM
( https://truesdellwealth.com/contact )

Rough Transcript:

0:00  
Well, good morning, good afternoon, good evening. It is Friday, November the eighth. We've had a little bit of time to digest what's going on, and I'm going to talk a little bit about the October surprises in presidential elections. However, please be advised at the end of this episode, towards the end, I want to give you a little history on podcasting, and you do not want to miss that.

0:25  
Howdy and welcome. This is the Paul Truesdell podcast, a Paul in a pod. Now let's get something out of the way. Paul is the founder and owner of Truesdell wealth incorporated a true, fair fiduciary based registered investment advisor, and as such, well, due to our extensive holdings and our clients, you should assume that we have a position in all companies discussed, and that a conflict of Interest exists. The information presented is provided for informational purposes only. Truesdell wealth Incorporated, is the sole corporate sponsor of this podcast now. Then, with that out of the way, let's continue.

1:21  
Presidential elections often come with their fair share of drama, and sometimes a well timed October surprise can sway the outcome in unexpected ways. These surprises refer to the impactful last minute events, revelations that influenced voters in the final weeks before Election Day. Take, for example, the 1880 That's right, 1880 election. A fake letter was sent out, and it claimed that Republican candidate James Garfield supported you're gonna love this one, Chinese immigration also, which almost derailed his candidacy. Let's fast forward still a little while ago, to 1912 and just a few days before the election, President Taft's vice president dropped it dead as right. He passed away, and it cast a shadow over Taft's chances, which ultimately helped Woodrow Wilson clinch the victory. Now, not all October surprises are home grown. International events can play a role. For example, in October of 1964

2:37  
the sudden removal of Soviet leader Nikita Khrushchev contributed to Lyndon B Johnson's success as he secured and inherited the presidency from the assassinated President John F Kennedy in 1964 that's where I began my political upbringing When I worked with my parents on the Goldwater campaign in Dallas, Texas. Now, similarly, in 1980 the Iran hostage crisis, well, Iran delayed the release of American hostages, which some believe helped to boost Ronald Reagan's appeal over incumbent Jimmy Carter and Reagan cleaned the house when it comes to Jimmy Carter. Now, more recently, the FBI is late October announcement in 2016

3:29  
regarding the ongoing investigation into Hillary Clinton's emails was thought to influence a relatively close race and coincided to a shift towards Donald Trump. Now let's talk about this year, 2024 the political landscape saw a rare calm. When it comes to notable October surprises, it's just amazing, but the financial markets did experience their own unexpected shifts. What seemed like a promising stock market gains for October fizzled out in the last two days of trading as artificial intelligence investments led a well a wave of profit profit taking. Now this decline was partially due to higher than expected spending from tech giants like meta Alpha bet and Microsoft, those ambitious plans for AI investments caught investors a little bit off guard, and well, rising interest rates further weighed in on investor settlement, sparking concerns about a potential delay in housing market recovery. So we didn't really have a October surprise that a lot of us were waiting for. This was an unusual election, needless to say.

4:53  
Now, before I forget, I want to invite you to the Stone Creek grill in Ocala.

5:00  
Florida, where I am hosting a series of casual breakfast conversations. Let me explain how we do this real quickly. We start at 945, in the morning. It's a buffet type style. Okay, come in, check in, relax, grab a bite to eat, and what I'm going to do is begin talking as quickly as possible, around 10 o'clock, and what we're going to do is talk for about 30 minutes. 35 minutes at the very most, I will condense the topic of whatever it is into that short period of time. I can guarantee you, you can bet your sweet bippy, you will have questions, and that's why we do the rest of the time for allow the time to be question and answer. Ask me anything, ask us anything. But on top of that, that's really going to be our opportunity to audition and provide you with some insight, some aha moments, and then you'll have access to our audio and video vault specific to that topic, where you can go forward and backward and understand exactly what we're talking about in bite sized bites, not a long discussion. It's not a podcast, real short, bite sized bites, where you can say, now, what did he say about this? You can go through. Oh, there it is. Audio, six, video, seven, and we'll have appropriate documents, because that's the new school way of doing things. It's like having a library at your fingertips, audio, video and documents, where those of you who want to take it to the next level, you can do that that way. It's a more casual, comfortable conversation. And if you're interested, you take it the next level, and then we can get together after that. So we're going to end right around 11 o'clock. Reservations are required, and a couple items. First off, in November, on November 14, that's a Thursday, we're going to talk about how to sell real estate using a real estate broker and a real estate agent without paying a commission. That's right, there are ways to sell real estate without paying a commission. We're going to show you how to do that, and we're going to explain the new process, rules and regulations that are out there as a result of all the class action litigation against the National Association of Realtors, we're gonna show you how to navigate that and be very beneficial. So if you have a home that you're looking to buy or sell in the next three years, I'm gonna tell you right now, you need to attend this and if you bought a home previously, and you wanna say, Huh, I wonder what we did we shouldn't have done if we had used these guys well. Again, you might want to attend now, on Friday the 15th, we're going to talk about true estate documents. I have condensed what was a two hour discussion down into 30 minutes. Again, our bite size, bite audios. There's 36 of them will cover everything you ever want to know about critical documents that you need for state purposes in the state of Florida, it's absolutely amazing now on December the 11th, as everybody knows, who knows Truesdell wealth knows that we have a thing called our military procurement portfolios. We're going to talk about those. I'm going to explain how they're structured and why this is a critical component, in my opinion, for everyone who is 55 years of age or older. In fact, even those who are younger, okay, it's just an approach. And I think you're going to sit back and go, Wow, that's pretty cool. Also, what's very cool is, on the 12th of December, as of Thursday, we're going to talk about the mica. Now, this is an acronym that I created, M, I C, A, I'll tell you what it is. If you want income, you want to sit back and close your eyes and go, I love steady income like Social Security or a pension, the mica income and return lock, you've got to come to this, okay, I'm dead serious. I mean, who's going to tell you that they can guarantee a first year rate of return of 20% well, you can with a mica income and return lock approach and yeah, and yeah, am I teasing you? Of course, I'm teasing you. You gotta, you gotta attend. You gotta come to that now, in January, on Wednesday the eighth, we had planned to talk about death taxes, but we're probably going to change that and talk a little bit about the Social Security shortfall. Okay, we're probably going to change that to the Social Security trust funds being exhausted, and we're going to combine that with a discussion on death taxes. Now we were going to talk a little bit about true estate documents. Again, I'm going to change that. So we're going to talk about what's going to happen. We think we're.

10:00  
It comes to estate taxes, inheritance taxes, potential capital gains taxes, stepped up basis and value. And we'll talk about the meltdown, which is what's happening right now with the Social Security Trust Funds. Again, anybody 55 and older, you got to go to this, because if you don't, you're likely to wake up one day and go, Oh heck, we're screwed. And then on Thursday, January 9, we're going to talk about the military procurement portfolio. Again, that's always been a popular topic, especially with the 1000s, my gosh, 100,000 plus, retirees in the Marion County, Ocala metropolitan area, who are veterans. So again, make those reservations. What do you do? Go online, click in the show notes. But hey, do me a favor. Just send it. You know, it's really easy to do pick up your phone right now. Really easy to do is pick your phone, dial in, 352-612-1000,

11:00  
send a text message and say, I want to make a reservation to a casual conversation. So I got to do I want to make a reservation to a casual conversation. 352-612-1000,

11:10  
send a text, and one of our lovely ladies who handles all the reservations will get back with you, probably not after midnight, but you send a text, they're going to get hold of you real promptly. Okay with that? Let's continue.

11:32  
Now. Let's shift gears and do a little Economic Overview and the steady gross domestic product. Well, some mixed signals. Now, the US economy continued its upward trend through the third quarter of 2024

11:47  
showing a resilience in the face of various challenges. Now, the gross domestic product that's known as the GDP, grew at an annual rate of 2.8%

11:57  
slightly below the anticipated 3% but still a solid performance, considering mid year forecasts have been even lower. Now, consumer spending, particularly in the area of durable goods, played a significant role in this growth. As for the federal government, well, spending there, especially defense, also provided a boost. Now, before I forget, you got to look at our show notes, because I'll be talking coming up on our military procurement portfolio. So meanwhile, rising imports, which reduce GDP calculations, slightly offset these gains. Now the economy has displayed a stability factor that well, we've got some mixed indicators, jobs and wages are still growing, but at a slower rate. September saw the addition of only 12,000 jobs, a figure that is attributed to disruptions in things like the Boeing strike and significant storms in the southeast. I'm not 100% sure that I buy that flavor of sentiment, but it is what it is. Generally speaking, unemployment ticked down to 4.1%

13:15  
in September, signaling stability in the job market despite slower job creation. And you got to go back and think about this. Just think about that idiotic lockdown pandemic, when unemployment went sky, freaking high. Okay, now the consumer sector showed some really strong resilience, with retail sales increasing about 410 of a percent in September, that's a big deal for one month. Extrapolate that out over the course of a year, and that's 4.8%

13:49  
so it's exceeding expectations, however, high financing costs that's that's something that you got to be focused on. It gave some sticker shock, especially to vehicle sales. Now lower. Gas prices kept fuel spending in check. But as for housing, existing home sales fell to a you ready for this

14:11  
14 year low in September, reflecting continued affordability challenges. In contrast, ta da New Home Sales saw an uptick as builders focused on entry level homes, low interest rates, a lot of deals aiming to address the demand for affordable housing. And I want to remind you, we have a solution. If you want to come to one of our casual breakfast conversations, I'll talk to you all day long about the way we can sell your home with no commission. That's right, no commission. If that's what you want, we know how to do it. Don't miss that opportunity. It's just strong you gotta go.

14:56  
You are listening to the Paul Truesdell podcast.

15:00  
It's time for a coffee break. Stand up, stretch your legs, stretch your arms and bend at your waist and get the blood flowing. And don't forget to get your blood flowing in your brain by attending one or more of the casual breakfast conversations hosted by Truesdell wealth. Now all you've got to do is go online, make a phone call or send a text and make a reservation. If you have heard about the Truesdell casual breakfast conversations by way of social media such as Facebook, LinkedIn or Twitter, you're gonna have to make that phone call, send that text or go online. So write down this website address or take a look at our show notes and visit truesdellwealth.com

15:40  
that's Truesdell. Wealth.com and for everyone who's ever attended one of those typical lunch and learn seminars, well, boys and girls, this darn sure is not one of those. This is the real deal team. Truesdell, real people, real experience, really great information in a way that you'll leave saying now that's the way it should be done. Call now, just do it. Call, 352-612-1000,

16:07  
again, that's 352-612-1000,

16:12  
again, that's 352-612-1000,

16:17  
and for those in and outside the heart of Florida, make sure to sign up to be notified of the next online on demand casual conversation. The online and on demand conversation are always on a limited run basis, available for a day or two on a 24 hour basis. And frankly, they're really fun, interesting and just plain cool. With that said, the blood is flowing. Let's get back to Paul in a pod, the Paul Truesdell podcast.

16:52  
Okay, now we're back sector trends. Let's talk a little bit about the sector trends and investment shifts now in 2024

17:00  
sector performance revealed an intriguing shift in investor priorities. You see defensive and high income sectors such as utilities, real estate, well, they performed pretty well for much of the year. It was bolstered by the anticipation of lower interest rates. And then, as October began, well, rising interest rates prompted investors to re evaluate these sectors, leading to declines in healthcare, utilities, consumer staples, and, of course, real estate. Despite these challenges, the consumer discretionary sector showed unexpected strength, buoyed by housing and automotive segments. Now, growth sectors remain strong throughout the year, although many investors pivoted towards cyclical and defensive stocks and well in anticipation of more favorable interest rates. Now, let me make one thing perfectly clear. When I talk about investors, we're talking about institutional investors on the average, on the whole, for the most part, normal, everyday rank and file, people do not try to play the market, it's institutional investors who control the overwhelming majority of the money in the country. These are the ones we're talking about. You need to know what they're thinking, what they're doing, in order to do what you do appropriately. Now, this diversification of investment is a positive signal for the market and for stability, because it indicates interest in previously underperforming sectors, and that's a big deal, which may benefit from potential rate cutting in, you know, future cycles in the future, although, of course, Paul said he's not going to resign, even if Trump demands him to do it. And so we'll see how that all plays out.

18:39  
Okay, now looking ahead at well the market, let's have some outlook, observations and key risks. What do you say about that? Look, as the year draws to a close, many investors will remain cautiously optimistic, despite Well, high stock prices, the underlying fundamentals of the gross domestic product, the growth, the steady earnings, the support for the case for continued market strength? Well, they're there. Key risks to watch include the possibility of inflation, interest rate hikes, which could place well pressure on valuations. Now, when it comes to interest in AI stocks, well, it's moderating a bit. Some investors are reallocating those gains in the sector with growth potential shifting to a rate environment change, okay, rebalancing, combined with strong fundamentals could drive positive returns through 2024 of course, Trump is one of those guys that looks like the market's kind of like echoing post election rallies in recent years, investors are definitely hoping that a similar rally will cap off what has already been a well notable year for the stock market.

19:53  
Whatever your name is, get ready for the big surprise

19:58  
and now a boat.

20:00  
Bonus segment, the history of podcasting, according to Paul Okay, boys and girls, welcome to this bonus segment, and I'm going to be diving deeply into the history and the essence of podcasting. It's a space I've worked in long before the word podcast was even coined, and I'll cover where the term podcast originates, how audio production has evolved, and the significance of audio in a world that is overrun with video. We'll talk about the endurance and power of audio and how my own podcast journey has unfolded, and why I believe audio continues to be an incredibly versatile and accessible medium. Now let's talk for a moment about the origin of the term podcast. The term podcast is absolutely fascinating to me because so few people know the history of the word podcast and how this whole thing developed. Its roots date back to the early 2000s

21:05  
it was coined by a journalist, a fellow by the name of Ben Hammersley, in a 2004

21:12  
Guardian article, he said the word podcast is a blend of the iPod by Apple and broadcast now. Back then, the iPod was revolutionary, allowing users to download and listen to audio content on the go. Audio had always been available in other mediums, but the availability and ability to bring content anywhere anytime gave podcasting a whole new life, and the technology and the format and the devices, well, they were just made for each other. Yeah, to me, podcasting goes beyond the well, it's a origin. You see, I've been creating audio for clients. Well before the iPod existed, back in the day, we used physical media. Cassettes gave way to reel to reel, which is where I began. Then came CDs, and then we had to contend with dial up the internet. Oh my goodness, dial up for distribution, which made the process painfully slow. Now compressing files all the technology and how that's done to make them manageable, that's been critical, and with each technological advancement, well, it just made it just that much easier to deliver high quality audio to everyone, regardless of the audience. Now let's talk about the evolution of audio production from, well, I got to tell you, IBM punch cards to podcasts. You see, my journey in audio and client communications began in a time it now seems ancient. I get it to some people. I'm a dinosaur. So what I'm talking about is IBM punch cards, okay, those old cards with holes in them, they were used for Early computing, yeah, I did all that training and programming. Were well physical. It was hands on. It was a hands on process that demanded precision and patience. This was not an era of drag and drop, folks, it was code. It was machines. It involved serious concentration. Now fast forward to the era of dial up in the internet, where audio production began to shift. Compression software was a lifesaver. Everyone from that era remembers the dial up. You know, doo doo, doo doo doo. It was slow, it was noisy and it was unreliable. But we pushed forward because we believed in the power of audio. Now today with software and well, the software that compresses files efficiently and effectively, the internet speeds, well, they allow us to download or stream high quality audio basically instantly. So we're in a completely different universe now, but it's important to understand just how much groundwork was laid over the decades to get us here. And I can say confidently that I've been there through every stage of evolution in this field, unlike well, those who've only read about these technological shifts, this whole dinosaur has been there and done it and keeps up and current with everything that's going on, well, pretty darn closely to everything that's going on. Now I've experienced them, all of this stuff, and that history and experience of well, it allows me to bring a unique perspective to my clients and in this podcast period. So what makes podcasting unique and why we stick with audio? Well, for those of you who might be newer to podcasting in the podcasting world, let me give you some background.

25:00  
When people start a podcast, many don't make it past the first few episodes. In fact, most podcasts barely make it past five or 15 episodes. The early enthusiasm tends to fizzle out often, because people underestimate the amount of time and dedication it takes to build a show, to connect with listeners and to consistently produce quality content. By contrast, well, the Paul Truesdell podcast, we're approaching nearly our 400th episode. That's right, 400 episodes of ideas, insights and conversations, and I think it's a testament to our commitment. And this isn't even counting all of the other audio projects that we've done at the firms, by self, individually over the years. Now, our client specific podcast, like connecting dots and bite sized bites, I gotta tell you, we're in the many, multiple 1000s of audios that we've produced. You heard me right many, many 1000s. Now our work in audio has always been about building long term value, not just pushing content out to fill some space. The difference is clear, the relationships we've built with our audience and our clients are pretty long term. Now let's talk about the understanding of the podcast audience. You the demographics, the mindset and the engagement. So let's begin talking about the audience for podcasts. The typical podcast listener is educated, engaged, and values in depth content, unlike viewers who might be well, passively watching videos, podcast listeners actively choose their content, often listening while doing other activities. Well, they could be driving, walking, working. You see, the typical podcast listener seeks information and entertainment in a format that's flexible and immersive. Now, podcast listeners tend to be on the go, multi taskers who want content they can consume on their own terms. They value audios portability and the freedom it offers to listen well, keeping our hands free the flexibility of audio means that it fits seamlessly into diverse routines look be it in a car at the gym or while preparing a dinner. This is what makes podcasting unique. In today's media landscape where most digital content requires direct attention and screen time, podcasting doesn't now the role of audio is unique, and it's really an overwhelming visual world that we live in. So let's talk about that for a minute. Now. Here's where I stand. Podcasting, at its core, should remain an audio only medium. The word podcast originates from the iPod, a device built to deliver audio, not video. Yet. Over the years, podcasting has broadened to encompass all sorts of digital content, including, of course, video there's a place for video content, certainly, no doubt about it, but I believe audio holds a distinct and irreplaceable place. Now, in a world flooded by visual media, audio provides an escape, folks, it's an escape. There's an intimacy to the audio that you're listening to that video just can't replicate. Audio doesn't demand your full attention. It can be played in the background while life goes on. It's content that accompanies you, rather than demands, rather than demands, that you sit down and stare at a screen. For those of you who remember the days of terrestrial radio, audio is still the global communication system that allows for mass on demand access without all the bells and whistles that video brings now the shift to video and our reluctance with platforms like YouTube. Let me tell you what's that all about. He said, there's a lot of pressure to pivot to video especially with the rise of platforms like YouTube, but let me be clear, we've refrained from using YouTube and any other of the video platforms else out there, especially ones that do not align with our fundamental belief in free speech and open discussion. Platforms like YouTube have a history of horrible discriminatory practices, especially towards conservative viewpoints and for well, people like us, that's an issue. Now, let's go to Elon Musk his acquisition of Twitter, which is now called x. Well, there's been a lot of talk about the changes in content moderation. Lot of people in the democratic world, in the ultra crazy left screaming their heads off. Everybody.

30:00  
He's a Nazi. Everybody's a fascist, everybody is a baby killer, and you name it. If you're conservative, you're the devil incarnate. Well, we're tired of that crap. You are I am. Everybody is. So we may consider more video. We may consider as seriously if these platforms begin towards a fair policy for content now for for now, we're sticking with what works audio. Audio is reliable, okay? It's adaptable, it's accessible, it's free from the gatekeeping that we've seen with these other visual media outlets. Now, with that being said, there are some changes taking place, and I can tell you that I am looking at x as a way to get some of our information out. When it comes to YouTube, boy, it'll be many bite sized bites that will encourage you to listen to our audios, because YouTube and Google, I don't care who you are. I don't care what you think they suck when it comes to free speech and the ability to speak your mind, which I think is absolutely fundamental and critical, not only in my business, in my life, but your life, in life as we know it, here on this ball of mud we call Earth. And let me include this while I'm thinking about it, I am a lifestyle business where business is a lifestyle and communications is critical, and communications is critical to the essence of life period. And so let me kind of cover this again. Why is audio still the best choice? Well, audio has always been a powerful medium for communication. Again, it's flexible, it's mobile. It has the power to reach people where they are without demanding that you stop everything to tune in. See, I think that's a real problem going on right now. When I was growing up, we called it the boob tube, referring to televisions. We sat in front of a gigantic television set in my neighborhood back in the 1960s my mother and father purchased the very first color television. Everybody came over to see it. Big, giant tubes. It was a piece of furniture. It was huge. It took two grown men to carry it into the house, and they were big. My parents were proud as punch to have that thing. But you know what I remember? I remember Saturday morning cartoons. I remember watching Neil Armstrong step foot on the moon. But I really remember his working with my father at his workbench, learning how to do all sorts of things, from replacing transistors and radios to how to sharpen a knife, you name it. I learned it at his workbench. And how often we listen to Arthur Godfrey and Paul Harvey tell the rest of the story, which is probably why you'll hear me say on a regular basis, and now the rest of the story. So for me, audio is well, it isn't just a format, it's a mindset. You know, look, we deliver high quality, thoughtful content that's meant to enhance the lives of our listeners. Many of you are clients without intruding on your life. Look, audio is the natural continuation of a communication lineage that began with radio waves and evolved with technology. It remains a choice for those who seek substance without necessary distractions. I want you to listen that again. Audio remains a choice for those who seek substance without unnecessary distractions. I can guarantee you right now, there are some of you who are listening to this, husband and wife, boyfriends, girlfriends, a group you're going, Yeah, I get that. That's cool, because you can stop this. You can have a conversation say, you know, this is kind of like the old Franklin Roosevelt in his fireside chats. Now, look, if you have no idea what I just said, go to Wikipedia, which is not a great source, but look up Franklin Roosevelt and fireside chats. So you can do that with audio, and you can come right back to this. Now, let's talk about podcast listeners. You see, podcast listeners represent a diverse cross section of demographics, but at the core. Now this is important. At the core, the audience skews towards younger adults. Now in 2024 around 61%

34:25  
that's right, 61%

34:28  
of podcast listeners in the United States are under the age of 35 Now you would think because of that, we would do business with people under 35 but we tend to not. People under 35 are generally not mature enough to use our services. If you are under the age of 35 and you're not like a fart in a frying pan, you actually have your proverbial poo together. You can actually think long term. You're not spending every dime you have give me a call nationally. It's 212-433-2525,

34:59  
or.

35:00  
Locally, you can call us at 352-612-1000,

35:03  
here's the thing. You notice, we don't use 800 numbers, and because, well, back in the day, I remember when a long distance phone call cost $1 a minute, that's right, $1 a minute. And I used to say, one day, phone calling will be free. You can call anywhere, any place in the country, at a local call, and by God, it is that way. So hey, we've got two cool numbers. Our Manhattan number, which is 212-433-2525,

35:31  
you can call or text at any time you want. Same with a local number, 352-612-1000,

35:38  
352-612-1000,

35:41  
okay, so like I said, the largest segment are those under 35 with those between the ages of 18 and 34

35:50  
you guys make up 52% of the audience. As younger audiences remain dominant, they influence podcasting trends. They do and most of the podcasts out there? Well, they gravitated towards comedy, true crime and current events. However, now listen to this in the middle the middle age group, 35 to 54 that's continuing to grow. Do you know that 55% of the listening monthly audience are drawn to educational and self improvement podcasts. This is for those who are 35 to 54 now let's talk about my typical client. The overwhelming majority of my clients, 90 probably 90% are over the age of 55 okay. Why? Because they have the money, the maturity, and tend to respect what it is I do. So listeners, 55 years of age or older, have historically been a smaller segment. So if you're in this group, you're in a smaller segment. You represent about 27% of the monthly podcast audience, despite the fact that you represent 90% of the wealth in the country, okay, although a small group compared to the younger groups you guys are, well, experience a lot of growth. I've been talking about this for years, and people have been saying, Ah, well, we'll see. Well, it's happening. Take this, for example. You have macular degeneration. Your fingers aren't working quite so well. It's kind of hard to see things right to punch all those keys in, but if you can work your phone, you can listen to a podcast. So over the Well, the last decade, the share of listeners 55 and older has increased, reflecting a gradual adoption of digital prolap forms by older generations, such as us baby boomers, because, well, we've become more familiar with online media devices like smartphones and, of course, iPods. Yeah, they're still around. But here's the thing, it's those air pods. It's all those in the ear listing devices. They're pretty cool. Now this growth was almost unimaginable 10 or 20 years ago, when podcasting was still a niche and required technical know how and well specialized devices.

38:08  
Now beyond age, podcast listeners tend to have higher incomes. That's right, with about 56% of the monthly listeners earning at least $75,000 a year, which is above the national you know, income levels pretty substantially. It's always been this way. While the median income meet Will is x, podcast learners make a hell of a lot more, and in this demographic, you tend to have a lot more education. You read more, which aligns with the fact that podcast audience audiences are more well information driven, seeking out in depth well topics and studies in fact, studies suggest that people who enjoy reading are more likely to gravitate towards podcasts, appreciating similar in depth, immersive experiences that well audio can give without requiring That damn screen time. Now this data validates the belief that audio content like podcasts. It resonates with the intellectually curious individuals who value learning versus other formats. Okay? Gender wise, gender wise, gender wise audiences are fairly balanced with about an even split between male and female listeners. This was not always the case. Men were overwhelmingly Young. Men were podcast listeners years ago now, although women, their listenership has grown significantly in recent years, especially those 25 to 45 podcasts tends to be universal rather than gender targeted racial diversity among podcast listeners is also expanding. Black Americans, Hispanic Americans, they are a growing share of the audience, but it's still relatively small compared to white, Anglo Saxon Northern Europeans, but that audience is.

40:00  
Is growing when it comes to true crime, self improvement and culture focused content. So in short, podcasts are drawing well increasingly varied demographics, especially as more people incorporate audio content into their daily routines, the shift towards ear buds in wireless listening devices have made podcasts more accessible, encouraging people across age groups, incomes, backgrounds, to engaging with this is nothing more than a versatile on demand format. So hey, ladies and gentlemen, boys and girls, one and all, as we approach 400 episodes of The Paul Truesdell podcast, remember that each episode stands as part of a long, long, long history. This journey didn't start with the iPod or even cassette tape. It began with an enduring belief in the power of the spoken word, of sound waves that connect us in ways that visual media simply cannot do. Hey, I'm in this. We're in this for the long haul, and I believe, without any doubt or hesitation, audios, potential to engage, inform and inspire will never end. And to all of our listeners, thank you. Thank you, and thank you for being part of this journey and our family

41:21  
that concludes the Paul Truesdell podcast, two Pauls in a pod. This has been a solo version, with Paul the elder helping each other understand with casual conversation, focusing on facts and figures and asking flamethrowers to move along. You. Paul.

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The Paul Truesdell podcast is sponsored by Truesdell wealth, a registered investment advisor. Truesdell wealth and the other Truesdell companies are headquartered in the Truesdell professional building, which is located in the Ocala international commerce park, around the corner from the Ocala International Airport. Visit Truesdell wealth.com

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or text or call, 212-433-2525,

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you.