Modular Thinking: Opportunities in Modular Housing – Part 8 of 10
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212-433-2525
Casual Conversations Over Breakfast
Stone Creek Golf Club – The Grille
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Breakfast Available at 9:45
The Conversation Begins at 10:00
Conversation Ends Between 10:45 and 11:00
Reservations Required
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The Truesdell Professional Building
200 NW 52nd Avenue – Ocala FL 34482
352-612-1000 or 212-433-2525
TruesdellWealth.com
Wednesday, December 11, 2024
Casual Breakfast Conversation at the Stone Creek Grille
The Truesdell Military Procurement Portfolio When the Indexes Stink
Thursday, December 12, 2024
Casual Breakfast Conversation at the Stone Creek Grille
Mortality Income Contractual Agreements & Return Lock – Not Knowing is a Stinker
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Eirinn Abu and Tunnel to Towers Foundation Concert Fri, Feb 28, 2025 @ 7:00PM Circle Square Cultural Center, 8395 SW 80th Street, Ocala Florida - Join Eirinn Abu and two of his Miami Sound Machine band members for a wonderful concert in support of the Tunnel to Towers Foundation. The event theme is a night of music and movies.
https://eirinnabu.com/event/5760795/695871447/eirinn-abu-and-tunnel-to-towers-foundation-concert
Corporate Sponsors: Truesdell Wealth, Truesdell Consulting, and Truesdell Insurance.
https://truesdell.net/
Paul Grant Truesdell, J.D., AIF, CLU, ChFC, RFC
Founder & CEO of The Truesdell Companies
The Truesdell Professional Building
200 NW 52nd Avenue
Ocala, Florida 34482
352-612-1000 - Local
212-433-2525 - New York
Truesdell Consulting, Inc.
Truesdell Insurance, Inc.
Truesdell Wealth, Inc.
Due to our extensive holdings and that of our clients, you should assume that we have a position in all companies discussed and that a conflict of interest exists. The information presented is provided for informational purposes only.
---
Rough Transcription
Developer Strategies
When I look at how Greystar has approached modular construction, I see a company that understands the importance of strategy—balancing innovation with practicality. It’s not enough to have a great idea; you need a plan to bring it to life. That’s what makes Greystar’s approach so compelling. They’re not just building modular apartments—they’re creating a framework for making modular work in a traditional world.
One of their smartest moves, in my view, has been educating lenders. Modular construction requires different financing structures, often with higher upfront costs. For many lenders, this is unfamiliar territory, which naturally leads to hesitation. Greystar’s solution? Transparency. They’ve invited lenders to tour the Knox factory, giving them a firsthand look at how modular housing works. This kind of hands-on education isn’t just smart—it’s essential. It builds trust and helps demystify a process that might otherwise seem risky.
Another key strategy is their focus on compliance. Building codes and permits are some of the biggest hurdles for modular construction, but Greystar has tackled this head-on. They’ve ensured that their factory meets Pennsylvania’s standards and that each project is fully permitted. This kind of attention to detail might seem tedious, but it’s the foundation of long-term success.
I’m also struck by their decision to target mid-rise developments—seven stories and below. This isn’t about avoiding challenges; it’s about playing to strengths. Mid-rise buildings are in high demand, and they’re well-suited to modular construction. By focusing on this segment, Greystar is maximizing efficiency while addressing a significant portion of the housing market.
For me, this is a masterclass in deep thought and logical planning. Greystar has identified the barriers to modular construction and developed strategies to overcome them, one step at a time. They’re not just reacting to challenges—they’re anticipating them, which is something I admire and strive to emulate in my own work.
This approach reminds me that success isn’t just about innovation—it’s about execution. Modular construction has enormous potential, but it takes clear, strategic thinking to make it work. That’s what Greystar is doing, and it’s a model worth studying for anyone interested in turning vision into reality.
212-433-2525
Casual Conversations Over Breakfast
Stone Creek Golf Club – The Grille
9676 SW 62nd Loop / Ocala FL 34481
Breakfast Available at 9:45
The Conversation Begins at 10:00
Conversation Ends Between 10:45 and 11:00
Reservations Required
TruesdellWealth.com
No Cost – No Obligation – No Harassment Solicitation
Truesdell Wealth, Inc. a registered investment advisor and manager.
The Truesdell Professional Building
200 NW 52nd Avenue – Ocala FL 34482
352-612-1000 or 212-433-2525
TruesdellWealth.com
Wednesday, December 11, 2024
Casual Breakfast Conversation at the Stone Creek Grille
The Truesdell Military Procurement Portfolio When the Indexes Stink
Thursday, December 12, 2024
Casual Breakfast Conversation at the Stone Creek Grille
Mortality Income Contractual Agreements & Return Lock – Not Knowing is a Stinker
---
Eirinn Abu and Tunnel to Towers Foundation Concert Fri, Feb 28, 2025 @ 7:00PM Circle Square Cultural Center, 8395 SW 80th Street, Ocala Florida - Join Eirinn Abu and two of his Miami Sound Machine band members for a wonderful concert in support of the Tunnel to Towers Foundation. The event theme is a night of music and movies.
https://eirinnabu.com/event/5760795/695871447/eirinn-abu-and-tunnel-to-towers-foundation-concert
Corporate Sponsors: Truesdell Wealth, Truesdell Consulting, and Truesdell Insurance.
https://truesdell.net/
Paul Grant Truesdell, J.D., AIF, CLU, ChFC, RFC
Founder & CEO of The Truesdell Companies
The Truesdell Professional Building
200 NW 52nd Avenue
Ocala, Florida 34482
352-612-1000 - Local
212-433-2525 - New York
Truesdell Consulting, Inc.
Truesdell Insurance, Inc.
Truesdell Wealth, Inc.
Due to our extensive holdings and that of our clients, you should assume that we have a position in all companies discussed and that a conflict of interest exists. The information presented is provided for informational purposes only.
---
Rough Transcription
Developer Strategies
When I look at how Greystar has approached modular construction, I see a company that understands the importance of strategy—balancing innovation with practicality. It’s not enough to have a great idea; you need a plan to bring it to life. That’s what makes Greystar’s approach so compelling. They’re not just building modular apartments—they’re creating a framework for making modular work in a traditional world.
One of their smartest moves, in my view, has been educating lenders. Modular construction requires different financing structures, often with higher upfront costs. For many lenders, this is unfamiliar territory, which naturally leads to hesitation. Greystar’s solution? Transparency. They’ve invited lenders to tour the Knox factory, giving them a firsthand look at how modular housing works. This kind of hands-on education isn’t just smart—it’s essential. It builds trust and helps demystify a process that might otherwise seem risky.
Another key strategy is their focus on compliance. Building codes and permits are some of the biggest hurdles for modular construction, but Greystar has tackled this head-on. They’ve ensured that their factory meets Pennsylvania’s standards and that each project is fully permitted. This kind of attention to detail might seem tedious, but it’s the foundation of long-term success.
I’m also struck by their decision to target mid-rise developments—seven stories and below. This isn’t about avoiding challenges; it’s about playing to strengths. Mid-rise buildings are in high demand, and they’re well-suited to modular construction. By focusing on this segment, Greystar is maximizing efficiency while addressing a significant portion of the housing market.
For me, this is a masterclass in deep thought and logical planning. Greystar has identified the barriers to modular construction and developed strategies to overcome them, one step at a time. They’re not just reacting to challenges—they’re anticipating them, which is something I admire and strive to emulate in my own work.
This approach reminds me that success isn’t just about innovation—it’s about execution. Modular construction has enormous potential, but it takes clear, strategic thinking to make it work. That’s what Greystar is doing, and it’s a model worth studying for anyone interested in turning vision into reality.